oa [Spiritual Business: Commercialization of Spirituality in Popular Magazines, Spiritueel ondernemen: een onderzoek naar de commercialisering van spiritualiteit in populaire tijdschriften]

In the eyes of editors and advertisers involved in six spiritual magazines, spirituality is predominantly an individual process of experience, consciousness and insights. Only when specifically asked did respondents link spirituality to social engagement. Most did not experience tensions between spirituality and commerce: their idealistic motivations prevailed. On the ten features of commercialization which we distinguished, ParaVisie and Happinez scored highest and Zens and Prana lowest.