oa Participatie, jongeren en de publieke omroep

Participation, youngsters and public service media projects. Carte Blanche (VRT) and BNN University (NPO)

This article analyses whether and to what extent public broadcasters have been able to transpose concepts like interaction, co-creation and participation into day-to-day media service delivery. The article theoretically frames this discussion, first, by defining and operationalising these concepts, focusing mainly on participation, and, second, by analysing four emerging audience challenges. Subsequently, a comparative case study analysis is conducted. Included in the analysis are two PSM multiplatform projects targeted at youngsters: Carte Blanche (VRT, Flanders) and BNN University (NPO, the Netherlands). Findings are based on a qualitative document analysis, desk research and semi-structured interviews with both producers of and participants in these multi-platform projects.