The 37th annual Toronto International Film Festival: Seeking the social in the virtual

There are 11 days in September when the world’s cinematic community turns to Canada for the glitz and glamour of the Toronto International Film Festival (TIFF). The streets are flooded with both lay and professional attendees taking in movies, meetings, and the charms of this North American metropolis. However, while there are thousands of people attending the festival, they are a small portion of the millions of people who can now access the glamour of the festival through countless virtual venues online. Whether it is a popular media outlet that posts reviews and tweets headlines to its followers or an individual film fan who posts a picture of himself on the red carpet for all his friends and family to envy, online platforms and social media have had a major impact on festival structure and experience.