2004
Volume 38 Number 4
  • ISSN: 0169-2216
  • E-ISSN: 2468-9424

Abstract

Samenvatting

Dit artikel richt zich op de vraag of de opkomst van digitale platformen van invloed is de inrichting van organisaties. Een veelgehoorde redenering luidt dat digitale platformen tot versnippering van werk leiden en dat dit het dominante organisatiemodel wordt (en dus dat het ook wordt overgenomen door niet-platformorganisaties). In de literatuur is echter ook een andere opvatting te vinden die stelt dat digitale platformen samengaan met een grotere mate van kennisintensiteit van de economie. Dit gaat gepaard met een grotere nadruk op investeringen in personeel. Volgens de eerste redenering kiezen organisaties voor minimalisering van kosten (de low-road-strategie) en de tweede redenering is gebaseerd op maximalisering van opbrengsten (de high-road-strategie). In dit onderzoek wordt de vraag gesteld of platformisering van de economie samengaat met een algemene trend van organisatiestrategieën. Daarvoor is een landenvergelijkende studie uitgevoerd op basis van het European Company Survey (ECS) uit 2019. De mate van platformisering van 28 landen is gerelateerd aan de volgende aspecten van organisaties: (1) het aandeel vaste contracten; (2) het aantal deeltijdwerkenden; (3) het gebruik van kennisintensieve werkpraktijken; (4) de mate van invloed die het personeel heeft; (5) het gebruik van financiële prikkels; en (6) intrinsiek motiverend werk. De resultaten laten zien dat platformisering van de economie samengaat met de high-road-strategie.

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