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oa Vijf grote uitdagingen in de wetenschapscommunicatie
- Amsterdam University Press
- Source: Tijdschrift voor Communicatiewetenschap, Volume 49, Issue 2, Jan 2021, p. 185 - 197
Abstract
Abstract
Five major challenges in science communication
This article gives an overview of five major challenges in the field of science communication – with a focus on the Dutch/Flemish situation and the role that communication scientists can play in tackling these challenges.
- The research field is fragmented and the balance between the practical and academic aspects of science communication can be improved.
- In policies there is a large emphasis on informing society, whilst science communication should also be a dialogue with society.
- Connecting with society is the third mission of universities, but reward systems for scientists who do this are rudimentary and should be improved.
- Incorrect science news is at least partly caused by universities sending out exaggerated press releases. Researchers should take responsibility for how their own universities communicate about their work.
- Social sciences and humanities are underrepresented both in science communication activities and science communication research and should be involved more.
© Ionica Smeets