Tijdschrift voor Taalbeheersing - Volume 38, Issue 1, 2016

Abstract Multimodal argumentation: Building bridges between argumentation theory and multimodal analysis Since the end of the 90s there has been an increasing interest in the analysis of images and in their interplay with written language. Even though images, especially when used in advertisements, have already been studied within rhetorical approaches to communication and visual studies, there still lacks a systema Read More

Abstract Interchangeable or not? The middle response option and the non-response option in Voting Advice Applications In Stemwijzer, the Netherlands’ most popular Voting Advice Application, users express their opinions to political statement on a three-point scale (agree, neither of both, disagree) supplemented with a no-opinion answer (skip this question). Based on these answers, Stemwijzer gives a voting advice: it Read More

Abstract Powerful language: A literature review on language intensity in four research fields In recent decades, language intensity, intensification and intensifiers are studied in different research fields: in descriptive linguistics, evaluative literature, social psychology and text analytical discourse studies. However, questions raise about the interpretations researchers in those fields have regarding language intensity: their concepts Read More

Abstract Fatal spelling errors? An experimental study into the way in which spelling errors in job application letters and sponsorship requests affect decision making In this article we study how professionals value spelling errors in job applications and sponsor letters and how these judgements affect their decisions to hire a candidate or donate money. In a 2x2x2 experiment 398 participants read an application letter or a sponso Read More