Tijdschrift voor Taalbeheersing - Volume 40, Issue 1, 2018

Abstract With the emergence of the internet and especially since the development of web 2.0, people increasingly communicate in an online environment. Be that as it may, this research domain has remained underexposed in Tijdschrift voor Taalbeheersing. The current special issue therefore addresses the importance of linguistic- and discourse-oriented research to explore the role of language in digital communicati Read More

Abstract A linguistic analysis of the concept CHV The concept of conversational human voice (CHV) was introduced in 2006 by Kelleher and Miller indicating a personal, conversational style in online organizational communication. The CHV measurement scale they presented consists of eleven items, like ‘the brand treats me and others as human beings’ and ‘tries to be interesting in communication’. Various studies showed posi Read More

Abstract “Annoying that the bike hasn’t been removed! Can you give me a case number? ^EK”: Conversational Human Voice in webcare of Dutch municipalities The conversational communication style organisations use in webcare is an important factor affecting its success, and is referred to as the Conversational Human Voice (CHV, Kelleher, 2009; Kelleher & Miller, 2006). This communication style reflects attributes such as tr Read More

Abstract Language accommodation in online dating profiles: Effects of education level and type of dating site on language use This study investigates whether online dating profile owners accommodate their language use based on the type of dating site used. Following Communication Accommodation Theory, we expect that highly educated online daters’ language use on a dating site designed explicitly for the highly e Read More

Abstract @Organisation in complaint tweets as a trigger for webcare interactions An organization’s webcare is aimed at dealing with as many consumer complaints as possible. The question is what features of negative word-of-mouth tweets lead to more webcare response. From a pragmalinguistic perspective, we started with a brief overview of the speech act of complaining, and its illocutionary force which is com Read More

Abstract This study investigates the relationship between the sentiment of news on social media and readers’ emotional response. We analyzed 1946 teaser headlines (‘New life for a dead language, as more public schools offer Latin’) from the Wall Street Journal’s Facebook page and determined their sentiment with the program VADER. We find that emotional headlines lead to more reactions than neutral headlines. T Read More