Tijdschrift voor Taalbeheersing - Volume 43, Issue 1, 2021

Abstract “This post is sponsored”. The interplay between sponsorship disclosure position, its wording, and brand prominence in blogs Research has repeatedly shown that disclosures in sponsored content activate people’s persuasion knowledge and consequently impact brand recall and brand attitude. However, prior research did not show clear effects of the wording and positioning of disclosures. Remarkably little research has Read More

Abstract The effect of female job titles on the credibility of medical specialists Speakers of Dutch as spoken in the Netherlands often use masculine job titles for female professionals. We tested the influence of gender(in)congruent job titles on the credibility of medical specialists in Dutch as spoken in the Netherlands. More specifically, we investigated whether the credibility of female medical specialists is boosted by referring Read More

Abstract Open to reason: how good are people at reasoning with arguments? A phenomenon that has become clearer through social media is that people often gather with like-minded others to strengthen their opinions. In such circumstances, people do not respond in a reasonable way to the arguments of others or even completely ignore the opinions of those who think differently. But what does it mean to reason reasonably Read More