oa Ongeschoold maakt onbemind

Uneducated, unloved. A thematic content analysis on the social presentation of the low- and high educated in two Flemish newspapers

This paper contributes to the growing body of research that documents the social representation of social groups in the media. Whereas this type of research repeatedly has been applied to groups defined by gender, ethnicity or social class, we apply it to groups defined by educational level. A qualitative content analysis on 824 articles published by two Flemish newspapers during the periods 1990-2000 and 2009-2010, reveals six meaning constructions of meaning that contribute to the social representation of low en highly educated groups and their mutual relationship. In line with the literature that considers educational credentials a form of symbolic capital, it is found that the differences between high and low educated people are represented as very large but in an essentially non-conflicting manner.