AI-disclosure en merkattitude | Amsterdam University Press Journals Online
2004
Volume 52, Issue 3
  • ISSN: 1384-6930
  • E-ISSN: 1875-7286

Abstract

Samenvatting

Deze studie, waarbij een experimenteel ontwerp tussen proefpersonen werd gebruikt om blogs met en zonder AI-disclosure te vergelijken, toonde aan dat de aanwezigheid van een AI-disclosure geen significante invloed had op de merkattitude. Bovendien toonden de resultaten aan dat de aanwezigheid van een AI-disclosure niet leidde tot een hogere mate van source derogation. Een opmerkelijke bevinding was echter de correlatie tussen een hoge mate van source derogation en een negatievere merkattitude. Interessant genoeg bleek technologische affiniteit geen invloed te hebben op de waargenomen relaties. De resultaten benadrukken de genuanceerde wisselwerking tussen AI-disclosure bronafwijking en merkattitude en benadrukken het belang van het overwegen van individuele factoren en hun collectieve impact op consumentenpercepties in het veranderende landschap van AI-communicatie.

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