Tijdschrift voor Taalbeheersing - Volume 41, Issue 1, 2019

Abstract Fear and humor appeals (with physical and social threats) on bingedrinking in student populations What is the best way to make young adults aware of the costs of bingedrinking? What is the most effective social marketing strategy to change a target audience’s behavioral intention in a desired way? Fear appeals create an unpleasant tension, which will motivate the individual to reduce the uncomfortable feeling by a Read More

Abstract Impact of anti-smoking message on youth: A conceptual replication study Based on an experiment with young Dutch smokers, Mollen, Engelen, Kessels, and Van den Putte (2017) advise the European Commission to reconsider the use of warning labels on cigarette packages. Participants in their study were students at institutes for higher education (N = 132). Their attitudes and behavioral intentions were foun Read More