Tijdschrift voor Communicatiewetenschap - Volume 41, Issue 2, 2013

Dit nummer van het Tijdschrift voor Communicatiewetenschap bevat vijf artikelen van zowel Vlaamse als Nederlandse auteurs. De artikelen gaan over uiteenlopende onderwerpen en zijn gebaseerd op experimenten en inhoudsanalyses.

Singlemedium- versus multimedia campaigns: exposure effects on implicit versus explicit memory, brand attitude and purchase intention Singlemedium- versus multimedia campaigns: exposure effects on implicit versus explicit memory, brand attitude and purchase intention The aim of this study is to introduce an alternative method to determine the potential synergy effects of multimedia campaigns. By making use o Read More

Small particles, big issues. An issue analysis of the Dutch national dialogue nanotechnology Small particles, big issues. An issue analysis of the Dutch national dialogue nanotechnology In 2010 the Dutch government sponsored a national dialogue on nanotechnology. A wide range of activities was organised to bring scientific and societal views into this national debate. Issue analysis showed that risk issues concerning health and en Read More

Visual gender stereotypes in advertising. An experimental study on the effectiveness of implicit stereotypes in print advertisements Visual gender stereotypes in advertising. An experimental study on the effectiveness of implicit stereotypes in print advertisements In the 20th century, women became more powerful and climbed into professional and managerial jobs. These changes incited equality between men and women. T Read More

European debt crisis in the news. A frame analysis of Flemish newspaper coverage European debt crisis in the news. A frame analysis of Flemish newspaper coverage This research examines the news frames used in the news coverage about the European debt crisis. The mainstream media are the main source of information for the European citizens concerning this crisis in the Eurozone. Therefore, it is interesting to researc Read More

The influence of a warning for advergames on persuasion The influence of a warning for advergames on persuasion In an experiment (N= 127) the influences of brand placement warnings in advergames on brand recognition and brand attitude are examined. In addition, the moderating role of gamers’ mood is explored. As expected based on persuasion knowledge theory, the results showed that brand placement warnings miti Read More

Gust De Meyer, Gust (2013).Gent: Academia PressISBN 978-90-3821-820-5