Tijdschrift voor Communicatiewetenschap - Volume 40, Issue 1, 2012

Voor u ligt het eerste nummer van het Tijdschrift voor Communicatiewetenschap van jaargang 40, een jubileumjaar!

Sexist advertising: do women care? Research into women’s attitudes toward sexual objectification in advertising and its effect on general purchase intentions and company image. Sexist advertising: do women care? Research into women’s attitudes toward sexual objectification in advertising and its effect on general purchase intentions and company image. This study investigated women’s attitudes toward sexually objectified Read More

Cause-related marketing: a triangular relationship between consumer, organization and cause Cause-related marketing: a triangular relationship between consumer, organization and cause This literature review was conducted in response to the current prominence of Cause-Related Marketing (CRM) campaigns. Extant empirical literature shows that CRM can have both positive and negative effects on consumers’ resp Read More

The digital divide and/in e-government: a catch-22? The digital divide and/in e-government: a catch-22? Service delivery in the information society must take into account the close relationship between the digital divide on the one hand and electronic service delivery on the other hand. The supply side shows an increasing emphasis on the electronic channel. Nevertheless, the digital divide still exists and imposes a constraint Read More

Sensationalism in front page photographs: Content analysis of Dutch popular and quality newspapers Sensationalism in front page photographs: Content analysis of Dutch popular and quality newspapers Sensation in the news has been a longtime cause for social and scientific debate. Sensational news is thought to substitute ‘serious’ information needed for serious citizen deliberation. A trend towards more sensationali Read More

Relations between Reading Behaviour and Educational Scores of Children Relations between Reading Behaviour and Educational Scores of Children A survey (N = 515) was conducted to investigate the relation between the reading behaviour of children and their scores on the Dutch Cito elementary-test (designed to assess their level of education). Results indicate that there is a significant correlation between the reading Read More

Redacteurs Joke Hermes en Maarten Reesink presenteren met Televisiestudies hun opvolger van Inleiding televisiestudies (2003), en kan gezien worden als een actualisering en substantiële uitbreiding van het eerdere werk. Waar de redacteurs in het werk uit 2003 nog de enige auteurs waren, zijn er nu ook diverse bijdragen van collega-televisiewetenschappers opgenomen. In Televisiestudies staat de breedte van het on Read More