Tijdschrift voor Communicatiewetenschap - Volume 40, Issue 4, 2012

Veertig jaar geleden, in de herfst van 1972, verscheen het allereerste nummer van het Tijdschrift voor Communicatiewetenschap, toen nog Massacommunicatie geheten. Guido Fauconnier (Katholieke Universiteit Leuven), James Stappers (Katholieke Universiteit Nijmegen), Paul Hendriksen (Nederlandse Omroep Stichting) en Eldert Willems (Universiteit van Amsterdam) vormden destijds de redactie. In 1996, jaar Read More

Women’s resistance to sexual music videos: the role of involvement and dissonance Women’s resistance to sexual music videos: the role of involvement and dissonance Research on sexual music videos has paid little attention to the possibility that viewers can resist sexual music videos and has largely ignored the processes that may explain this resistance. The present study aimed to fill these gaps in the literature. In an Read More

Sexual objectification in a vampire romance: An experimental study towards the effect of the movie Twilight on self-objectification among adolescent girls Sexual objectification in a vampire romance: An experimental study towards the effect of the movie Twilight on self-objectification among adolescent girls The present study investigates whether self-objectification is induced by exposure to a popular, but sexually obje Read More

Stereotypes, ideology and persuasion in America’s Army Stereotypes, ideology and persuasion in America’s Army This study investigates the influence of the shooting game America’s Army on players’ cognitions and attitudes towards Muslims and the army. In order to reconcile two contrasting views on game rhetoric (the framing and the critical reflection perspective), the perceptions and involvement of the player a Read More

Are sponsorship disclosures in TV programs effective? Are sponsorship disclosures in TV programs effective? Due to concerns about the possible deceptiveness of sponsored content in television programs, the EU decided to make sponsorship disclosure obligatory. The goal of sponsorship disclosure is to raise awareness of sponsored content so viewers can guard themselves against persuasion. This study explores how spo Read More

Multiple screens in the living room: a study on simultaneous media use Multiple screens in the living room: a study on simultaneous media use Today’s (home) media environment is becoming increasingly saturated. Smartphones, tablets and laptops enter our living rooms and possibly alter our television viewing experience. In this paper, we want to grasp to what extent the use and role of television changes in the presence Read More

Effects of movement synchrony on ingroup perceptions and cooperation among high school children Effects of movement synchrony on ingroup perceptions and cooperation among high school children Synchronous movement (e.g., marching, clapping) is a well-established practice to strengthen social bonds. Nevertheless, research on its effectiveness is scarce. We investigate effects of synchronous group movement o Read More

The Handbook of Gender, Sex and Media

Journalistiek en Politiek in Onzekere Tijden

Sophie C. Boerman, Eva A. van Reijmersdal & Peter C. NijensZijn sponsorvermeldingen in televisieprogramma’s effectief?